Buy A New Specialized Bike | Santa Rosa, CA

Ride Safe, Spend Less

Get a free Specialized Shuffle, Align, or Camber helmet with the purchase of any Jett, Riprock, or Rockhopper. Valid in-store only, while supplies last.

SHOP SPECIALIZED

AT THE BIKE PEDDLER

SHOP YETI CYCLES

mountain bike rider making a turn on a berm with alder trees in the background

ABOUT US

For 40 years, the Bike Peddler has been your neighborhood bike shop. We carry mountain bikes from Specialized and Yeti. Cruisers, hybrids, and city bikes too. Bmx from Fit, Eastern, Subrosa and S&M. Kid's bikes of all sizes from 12"-24" wheels.

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Upcoming events

Wednesday Night Dirt Crits

10 August 2022 5:00pm - 7:30pm

Competitive as you'd like them to be, Short Track MTB races. With a focus on Fun and Community. Location: Howarth Park Santa Rosa, Ca

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Tool Time Series - Part Three

21 August 2022 5:30pm - 7:30pm

Are you interested learning how to maintain your bike? Come join us at Trail House in Santa Rosa, Ca. for a 3 part workshop series where you can learn all things from basic bicycle care to derailleur tuning! Grab a beverage and let Shane & Sam show you how to take care of your bike!

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SHOP SPECIALIZED

Founded by riders in 1974, that fact has guided every decision since. More than 40 years later Specialized is a top choice amongst cycling enthusiasts for all kinds of riding.

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