mountain bike rider making a turn on a berm with alder trees in the background

ABOUT THE BIKE PEDDLER


For 40 years, the Bike Peddler has been your neighborhood bike shop. We carry mountain bikes from Specialized and Yeti. Cruisers, hybrids, and city bikes too. Bmx from Fit, Eastern, Subrosa and S&M. Kid's bikes of all sizes from 12"-24" wheels.

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HOME DELIVERY NOW AVAILABLE


We have developed an exclusive Specialized Local Delivery here in the Greater Santa Rosa Area, where The Bike Peddler offers more than just our goods and services in a store.

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SHOP SPECIALIZED


Founded by riders in 1974, that fact has guided every decision since. More than 40 years later Specialized is a top choice amongst cycling enthusiasts for all kinds of riding.  

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rider on a specialized mountain bike with fox forks riding on a trail
Tonight Rider appreciation party! Saturday, February 4th from 5-8:30pm. Enjoy food and beverages with us, and music from our DJ @the_real_max_wordlow! We’re also doing some insane one-time deals on select bikes/equipment. Be there or be square! 

#thebikepeddler #norcalbikesport #trailhousesantarosa #santarosa #bikeshop #annadel #partytime #event #customerappreciation

Tonight Rider appreciation party! Saturday, February 4th from 5-8:30pm. Enjoy food and beverages with us, and music from our DJ @the_real_max_wordlow! We’re also doing some insane one-time deals on …

We’re throwing a customer appreciation party! Saturday, February 4th from 5-8:30pm. Enjoy food and beverages on the house, and music from our DJ @the_real_max_wordlow! We’re also doing some insane one-time deals on select bikes/equipment. Be there or be square! 

#thebikepeddler #norcalbikesport #trailhousesantarosa #santarosa #bikeshop #annadel #partytime #event #customerappreciation

We’re throwing a customer appreciation party! Saturday, February 4th from 5-8:30pm. Enjoy food and beverages on the house, and music from our DJ @the_real_max_wordlow! We’re also doing some insane …

Over 50yrs ago this guy had a crazy idea of starting a bike shop called The Bike Peddler. Really good to have a visit from @gordon.burns aka Pathfinder, aka Flash, aka The Gordfather. #teambp #boutdatbplife #iamspecialized

Over 50yrs ago this guy had a crazy idea of starting a bike shop called The Bike Peddler. Really good to have a visit from @gordon.burns aka Pathfinder, aka Flash, aka The Gordfather. #teambp #…

Come get yours before it rides straight out the door! 😱 Stumpjumpers, Levos, Rockhoppers, Sirrus, Rolls, ON SALE!!! 💰📉

#crazyprices #neverseenbefore #iamspecialized #thebikepeddler #stopmotion #stumpjumper #yourbestyearstartshere

Come get yours before it rides straight out the door! 😱 Stumpjumpers, Levos, Rockhoppers, Sirrus, Rolls, ON SALE!!! 💰📉 #crazyprices #neverseenbefore #iamspecialized #thebikepeddler #stopmotion #…

Your Best Year Starts Here. 
Save BIG on Bikes and Equipment in 2023. 
#iamspecialized #bestyearstartshere

Your Best Year Starts Here. Save BIG on Bikes and Equipment in 2023. #iamspecialized #bestyearstartshere

From the archives 🏛️📜📰 
One of our mechanics brought these vintage cycling magazines in for us to look through. Cool stuff! 

#thebikepeddler #iamspecialized #vintagecycling #vintage #1970scycling

From the archives 🏛️📜📰 One of our mechanics brought these vintage cycling magazines in for us to look through. Cool stuff! #thebikepeddler #iamspecialized #vintagecycling #vintage #1970scycling

Employee bike feature! @the_real_max_wordlow ‘s custom Specialized Chisel is a race day ripper. This bike is loaded with upgrades, bringing it down to 23.5 pounds 😱 
#iamspecialized #chisel #specializedchisel #thebikepeddler #custombuild

Employee bike feature! @the_real_max_wordlow ‘s custom Specialized Chisel is a race day ripper. This bike is loaded with upgrades, bringing it down to 23.5 pounds 😱 #iamspecialized #chisel #…

We can’t believe it, but we just got another beautiful Yeti ARC in-store! A full size run of Specialized Status bikes and quite the selection of Chisels just got here too. Which one would you ride? 🤔

#TheBikePeddler #NewArrivals #Yeti #YetiCycles #YetiCyclesUSA #YetiARC #Status #Chisel #MTB #SonomaCounty #SantaRosa #AnnadelStatePark

We can’t believe it, but we just got another beautiful Yeti ARC in-store! A full size run of Specialized Status bikes and quite the selection of Chisels just got here too. Which one would you ride? 🤔 …

mountain biker getting some air over a jump on a specialized mountain bike and full faced helmet

PERSONALIZE YOUR JOURNEY
BODY GEOMETRY

Identify a problem, solve it through design, validate it with science—this is Body Geometry.

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