ABOUT THE BIKE PEDDLER

Santa Rosa's premier off road super store!


About THE BIKE PEDDLER

For 40 years, the Bike Peddler has been your neighborhood bike shop. we carry mountain bikes from Specialized and Yeti. Bmx from Fit, Eastern, Subrosa and S&M. Kid's bikes of all sizes from 12"-24" wheels.

The Bike Peddler, NorCal and Trail House are teaming up with local organizations to provide a variety of services to benefit the Santa Rosa area. We feel there is no better way to say thank you for your continued support than to provide goods and services for the many cycling-related events that take place year round.

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road bike against Bike Peddler van
s-works road bike against wall with rider wearing specialized apparel

Clothing and Equipment

Make sure you're ready to hit the tarmac. Come into our store to find the latest collection of authentic Specialized clothing.


ONLINE STORE COMING SOON

Servicing and Repair

You can rely on our technicians to take full care of your bike. Protect your investment and book your regular service with us today.

BOOK A SERVICE

Shop Specialized

Founded by riders in 1974, that fact has guided every decision since. More than 40 years later Specialized is a top choice amongst cycling enthusiasts for all kinds of riding.

BROWSE SHOWROOM

mountain biker riding a track through field with rolling hills in background

OUR PEOPLE

Here at The Bike Peddler in Santa Rosa, CA, we take pride in providing our customers with the ultimate cycling experience. Our dedicated staff live and breathe the cycling lifestyle.

Meet Them

JOIN THEM